During the summer, Vivendi published its operating results for the first half of 2023. 3.7% increase in revenue in the first half of 2023, thanks to the performance of Canal+ Group, Havas, and Gameloft, 7.7% growth in adjusted operating income (EBITA) driven by Havas, Canal+ Group, and Lagardère's contribution Adjusted...
Interview with Florence Ginier, Senior Manager at KANTAR INSIGHTS FRANCE
Florence Ginier supervises the production and marketing of the AFRICASCOPE study at KANTAR, which focuses on television, radio, and internet audiences in the capitals of eight French-speaking sub-Saharan African countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. Africascope's first-half survey results...
Universal Music Group and Deezer are rethinking the artist remuneration model
In Africa, as in the rest of the world, the digital revolution has completely transformed the music industry. New modes of consumption are emerging and online music platforms are developing. Over the past four decades, the music industry has faced numerous upheavals around the world, including a profound transformation due...
METRICOOL: What are the Instagram trends to follow in 2023?
For several years now, META has been supporting its presence on the continent through its Facebook, WhatsApp, and Instagram platforms, thereby contributing to the development of the digital ecosystem in a region where social media has 155 million monthly active users. For its part, Instagram, a major influencer, has grown...
"Back to school"—the new Youscribe campaign rolled out in five African countries
YouScribe, the largest French-language digital library with over a million subscribers, is supporting schoolchildren as they return to school with a unique promotional campaign. Implemented in partnership with Orange, the Back To School campaign will cover five African countries: Ivory Coast, Senegal, Burkina Faso, Morocco, and Guinea. From September 1...
Adicomdays explores digital Africa in podcast format
It was one of the major topics discussed at Adicomdays 2020, the African digital creativity event: the "voice," and more specifically podcasts, which raise questions about their future on the continent and their ability to become widespread. As Diane Audrey N'Gako pointed out on this occasion: "Culturally, we are used to...
Interview with Mehdi El Alj, organizer of the upcoming African Cristal Festival
Can you tell us about your career path? Since the beginning of my career, I have followed a creative path and cut my teeth in major Parisian agencies before taking on more managerial roles. As the child of a mixed couple, with a Moroccan father and a French mother, I...
IPTV in Senegal and Côte d'Ivoire: a worrying situation in Côte d'Ivoire and a positive one in Senegal
According to half-yearly results calculated on the basis of information collected each month by Omedia, which tracks television advertising investment in Senegal and Côte d'Ivoire, the trends in these two countries are completely divergent in the first half of 2023. Senegal grew by nearly 25%, while Côte d'Ivoire declined by...
TOP 10 box office hits at the Majestic movie theater
Majestic Cinema has just published its attendance statistics since its launch in 2016. The TOP 10 includes both American blockbusters such as WAKANDA FOREVER and AVATAR 2, as well as African comedies. MARABOUT, LES 3 LASCARS, and LE GENDARME D’ABOBO feature prominently in the rankings. Of course, the most recent...