Teralys, a subsidiary of the Al Mada investment fund owned by the Moroccan royal family, has just signed a memorandum of understanding to acquire a majority stake in the Senegalese agri-food group Patisen. Founded in 1981 and led by its founder, Youssef Omaïs, Patisen is a leading company in Senegal...
A+ Benin goes live on July 24, 2023
Last November, we announced the creation of A+ Benin, a new television channel jointly proposed by the Beninese government and the CANAL+ Group. Readhttps://adweknow.com/4-ans-apres-a-ivoire-creation-da-benin/ A+ BENIN began broadcasting on digital terrestrial television and satellite on July 24, 2023. The channel offers new shows and programming inspired by those that made...
IPSOS ORCHESTRATES ITS GRAND RETURN TO FRENCH-SPEAKING AFRICA
IPSOS, one of the world leaders in market research and opinion polling, present in 90 markets and with nearly 20,000 employees worldwide, is making a major comeback in French-speaking Africa with the acquisition of Omedia, the Médiamétrie subsidiary based in Côte d'Ivoire, Senegal, and Mali. IPSOS, which had shown great...
Interview with Pierre Lionel Ebe, co-founder and CEO of Kuruba
Pierre Lionel Ebe is a graduate of Skema Business School and Burgundy School of Business inFrance. He began his career with companies such as Airbus, Pro BTP, and Uber before joining Jumia in Cameroon as digital marketing director. In addition, since 2019, he has been teaching marketing and digital communication...
TV5MONDE, official partner and broadcaster of the Francophonie Games
TV5MONDE, the official broadcaster of the Francophonie Summits, will broadcast the 9th Francophonie Games on all its channels this summer. For this new edition, which will take place from July 28 to August 6 in Kinshasa, Democratic Republic of Congo, the global French-language channel is offering special programming to bring...
Dubbing and subtitling: artificial intelligence, threat or opportunity for Africa?
The circulation of audiovisual and cinematographic works, regardless of their country of production, is based on the fact that they can be understood by the audiences for which they are intended. To this end, program distribution companies use two essential tools to facilitate program accessibility: subtitling, which consists of inserting...
Exclusive interview with Kylian Mbappé on NCI
The star striker for Paris Saint-Germain and captain of the French national soccer team is currently in Africa, specifically in Cameroon, his father's country of origin. During his planned stay in Yaoundé and Douala, he will be meeting with various personalities. As part of this visit, the young prodigy also...
Gideon Khobane appointed Director of AMAZON PRIME VIDEO: is sport the new playground for digital platforms?
Gideon Khobane has just been appointed Director of AMAZON PRIME VIDEO AFRICA. This South African professional was CEO of SuperSport, a subsidiary of MultiChoice, for several years. At AMAZON PRIME VIDEO AFRICA, he will work closely with Ned Mitchell, who heads the Africa Originals team, and Ayanna Lonian, who heads...
CAN 2024: Akwaba the elephant, mascot of the competition in Ivory Coast
With 190 days to go until the 34th Africa Cup of Nations, which will take place in Ivory Coast, the organizing committee has revealed the official mascot: Akwaba the elephant, presented as an ambassador of Ivorian hospitality. A competition was held to find this mascot. Three young artists were rewarded...
Miss Ivory Coast: a special digital system set up by RTI
For the Miss Côte d'Ivoire show, broadcast on RTI, a combined COMICI (COmite MIss Côte d'Ivoire) & RTI Digital team brought all the stages to life on social media, from the first day of the preliminary selections in the country to the grand finale at the Sofitel Abidjan Hotel Ivoire...