Since the end of 2022, Médiamétrie has been providing its subscribers with TV audience ratings for a new area covering five major cities in Côte d'Ivoire: Abidjan, Bouaké, Daloa, Korhogo, and San Pedro. The press release reporting the results for the first quarter of 2023 was published some time ago,...
We explain how you can access the results of the Adweknow/Fieldpro Research brand observatory at a lower cost.
Adweknow and Fieldpro Research have joined forces to develop L’OBSERVATOIRE DES MARQUES (The Brand Observatory). This study enables brands to understand how they rank among their competitors and make the necessary marketing adjustments to address their weaknesses. It is also a robust knowledge tool for communications agencies and advertising agencies,...
AFRIC’ART PROGRESS: An unusual initiative in production training
During the fourth edition of the Pavillon Afrique, which takes place during the Cannes Film Festival, we met Bintou Faye, producer and founder of Lady Blue Production, who, a few months ago, along with other young African filmmakers, launched a unique association called AFRIC'ART PROGRESS, which works to promote culture...
CAF and COCAN launch the official countdown to the TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023 with a new communication campaign
CAF and COCAN have launched the official countdown to the TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023, preparing Africans and the rest of the world for the continent's most important sporting event. The advertising campaign, centered on +225, the country code for Côte d'Ivoire, has generated excitement among...
Brand Africa 100 2023 edition: African brands losing momentum
As usual, World Africa Day saw the annual publication of the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired and useful African brands in 2023. Since 2010, the Brand Africa 100: Africa’s Best Brands ranking has analyzed and listed brands and companies in Africa, based on...
Guide to Audiovisual and Film Production: we tell you where we stand!
After a preparatory phase during which we tested the concept with our traditional partners and market experts, we are now entering the active implementation phase. With a list of more than 300 companies in the fields of production, training, and financing, in a few weeks we will be able to...