Cinema is booming on the African continent. In the French-speaking sub-region, countries such as Côte d'Ivoire, Senegal, Benin, and Burkina Faso, which has been hosting the unmissable FESPACO film festival for decades, are leading the way in this field. Recently, Gabon has been making headlines in this field. The local...
Togo: National TV channel TVT unveils its new visual identity
In Togo, the national television channel, TVT, has unveiled a new visual identity. Revealed on Monday, June 26, 2023, by Professor Akodah Ayewouadan, Minister of Communication and Media, the new visual identity is the result of a competition launched by the channel, with a prize fund of 2 million CFA...
What happens when brands stop communicating?
Although the situation in France cannot really be compared to that in French-speaking Africa, the results of a recent study conducted by Kantar Worldpanel, in collaboration with Havas Media Network, shed interesting light on the importance of advertising investment and, above all, of sustained and continuous effort in this area....
Top Facebook channels in Ivory Coast June 2023
In June 2023, NCI, La 3, and Life TV still occupy the top three spots in the rankings based on the number of Facebook subscribers. These three channels, which have been in existence for barely three years, have developed a strong digital strategy since their launch that has enabled them...
Life TV celebrates its third anniversary
Life TV celebrates its third anniversary on June 26, 2023. Selected as one of the new channels for Ivorian digital terrestrial television (DTT), Life TV chose to launch several months after the other channels: A+ Ivoire began broadcasting on DTT on January 14, 2019, NCI followed on December 16, 2019,...