Negomedia Conseil, an agency specializing in strategy consulting, planning, and media space purchasing, already well established in Senegal and the sub-region, wishes to continue its local development by opening offices in Côte d'Ivoire and Morocco. The company, founded by Ahmadou Gueye, aims to revitalize the sector, drawing on expertise acquired...
Médiamétrie announces two major technology partnerships with Nielsen and Kantar
Against a backdrop of growing digital offerings and connected devices, and rapidly changing consumer behavior, Médiamétrie has announced two technology partnerships with Nielsen and Kantar. These two partnerships aim to mobilize the best technologies available worldwide to offer the French market audience measurement tools that are increasingly in tune with...
Nine African teams at the 2026 World Cup
The 2022 World Cup has just ended and preparations are already underway for the 2026 edition. For the first time, the 2026 World Cup, which will be held in three countries (Canada, the US, and Mexico), will feature 48 teams. To mark the occasion, FIFA decided at the end of...
IN THE SHOES OF A BOSS, the new comedy co-produced by ICOAST MOVIE and SC Consulting, in theaters January 13, 2023.
Owell BROWN, the Ivorian producer and director of Braquage à l’africaine and D’un Mec idéal (Bronze Award winner at Fespaco 2011), launches Dans la Peau d'un Caïd, a new comedy that he directed and co-produced with SC Consulting. This comedy brings together renowned actors such as Anaïs Agneli, Gohou Michel,...
Ekinamag and Les amis de la terre et de l'environnement win the Francophone Media Innovation Award
The Francophone Media Innovation Award, the result of a partnership between the International Organization of La Francophonie (OIF), France Médias Monde (FMM), and Reporters Without Borders (RSF), aims to encourage the production of high-quality news and the promotion of the French language. It is open to all media outlets (radio,...
Nigeria wants to regulate digital advertising
Generate more revenue at the national level through the advertising market? That is the goal Nigeria has set for itself in recent months. Driven by the ambition to clean up the advertising market as a whole, Nigeria's new Advertising Regulatory Council (Arcon) is stepping up its decision-making. It should be...
Kawarizmi Agency announces the opening of two offices on the African continent
Kawarizmi announces triple-digit growth and the opening of two new offices on the African continent. The agency, which specializes in digital advertising and programmatic media buying, has released its 2022 results. With a portfolio of 76 clients, Kawarizmi has achieved triple-digit growth for the second consecutive year. This growth has...
Interview with Julien Marcel, CEO of AlloCiné and The Boxoffice Company
Within the Webedia group, Julien Marcel oversees all cinema and entertainment-related activities across all consumer websites in France and worldwide, as well as digital services for studios, theater operators, and online platforms. Since 2020, he has been in charge of AlloCiné in France, SensaCine in Spain and Mexico, Filmstarts in...
80.1% of Abidjan residents watched the Senegal-England match.
Curiously, there are few studies on the interest generated by the World Cup in Africa, despite the continent's well-known passion for soccer. In Ivory Coast, the Fieldpro Research institute surveyed residents of Abidjan during the Senegal-England match and provided initial insight into the success of this competition. According to this...
OBATANGA, the new series by Alex Ogou broadcast on CANAL+ Première
Alex Ogou and his production company Plan A announced on social media the release of Obatanga, a new series airing from January 23 on CANAL+ Première. Well known for directing the hit series "Invisibles" and "Cacao," Alex Ogou continues to stand out with fiction projects such as the series "De...