IPTV 2021: How are brands using TV in Senegal?

Every month, Omedia provides information on television advertising investments and ranks brands according to their level of investment in TV. ADWEKNOW has thus been able to produce an insightful assessment of how brands manage their advertising presence on TV throughout the year.    51 advertisers are mentioned at least once in...

Youscribe reaches one million readers on the African continent

After announcing a €5 million fundraising round in February 2022 to consolidate its development in Africa, YouScribe, a digital streaming library, has reached one million readers on the continent. This is a record number of readers in the company's history, which has successfully diversified its offering and expanded internationally to...

Press release: A+ Ivoire's 2022 academic year

A+IVOIRE, the leading channel in Ivory Coast, promises a season full of new features, excitement, and entertainment. The lineup includes new shows and the return of your favorite programs. LAUGHTER AND GIGGLES GUARANTEED WITH "ON EST VERSE," THE NEW 100% COMEDY PROGRAM. A true battle of laughter, the show pits...

Africascope TV 2021/2022: NOVELAS TV, A+/A+IVOIRE, and CANAL+ SPORT are the most watched channels in French-speaking sub-Saharan Africa.

Kantar has just published the results of the Africascope study for 2021/2022. This study covers the capitals of eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. The interviews were conducted face-to-face on tablets with a total sample of 15,300 people,...