Can you tell us about Boomplay Music's activities? Boomplay Music is a music streaming app that currently offers more than 80 million tracks with both freemium and premium models. The app is used in most countries on the African continent. On June 9, we opened our offices in Abidjan, Ivory...
ASMAA, Senegal's new sports marketing agency
With African sports in the spotlight, particularly with the upcoming Africa Cup of Nations in Ivory Coast, Senegalese agency ASMAA is officially launching its activities. African Sports, Marketing and Advertising Agency (ASMAA) is positioning itself as one of the first sports marketing agencies dedicated to helping advertisers and athletes conquer...
Ivory Coast: TV audience and internet usage in Abidjan in the second quarter of 2022, according to Médiamétrie
As it does every quarter, Médiamétrie provides its subscribers with the results of its regular declarative measurement of television audiences and internet usage in Côte d'Ivoire and publishes a concise press release. The fieldwork for the second quarter of 2022, carried out by Omedia, took place from April 3 to...
SLASH beer, a new beer brand in Cameroon
Brasseries Samuel Foyou (Brasaf) is launching Slash beer, its first beer. Already present in the beverage market through its Krystal Drink brand of soft drinks, Brasaf is now tackling the highly competitive and concentrated beer market. Cameroon now has only three players following the acquisition of Guinness by SABC, which...
SABC acquires Guinness and consolidates its near-monopoly position in Cameroon
British brewer Diageo has announced the sale of Guinness Cameroon S.A. to Société Anonyme des Brasseries du Cameroun (SABC), the Cameroonian subsidiary of the Castel Group. SABC will now produce and distribute Guinness Cameroon S.A. (GCSA) beers, mixed alcohol, and malt beverages throughout Cameroon under brand licensing agreements. Guinness marketing...
Understanding the new digital terrestrial television frequency war in AFRICA
The issue of how to use the frequencies freed up by the implementation of DTT in Africa will soon take center stage in Africa, and it is beginning with an unexpected first episode. During the preparatory discussions for the 2023 World Radiocommunication Conference organized by the International Telecommunication Union and...
Opinion & Public BCW aims to transform PR through artificial intelligence
Transforming public relations through artificial intelligence? That is the ambition of Opinion & Public, a public relations agency based in Ivory Coast affiliated with the global BCW network and created in 2019 by Kwame Senou. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia. Using artificial...
Launch of the 7th edition of the Francophone Media Innovation Award
The International Organization of La Francophonie (OIF), Radio France Internationale (RFI), and Reporters Without Borders (RSF) are jointly launching a call for entries for the seventh edition of the Francophone Media Innovation Award on July 1, 2022. Applications will be accepted from July 1 to August 31, 2022, on the...
An African Super League in 2023
The CAF president announced at his last press conference that the African Super League will be launched in August 2023. Details of the competition will be revealed in Tanzania on August 10, 2022, during the 44th CAF Ordinary General Assembly. However, some information, which will be confirmed next August, has...
Series of announcements during the CAF President's press conference
Patrice Motsepe, President of CAF, made several announcements during his latest press conference: In addition to postponing the Africa Cup of Nations to January 2024 and creating the Super Champions League, it was decided that the Champions League final will now be played over two legs. The 2022 African Super...