Vivendi Africa has officially announced that it has entered into a partnership with the Kourtrajmé film school in Dakar, Senegal. Launched in January 2022, this school project is spearheaded by the renowned director Ladj Ly. Well known for his latest film, Les Misérables, which won an award at the Cannes...
Cameroon: TV viewership and internet usage January/March 2022
Médiamétrie has published the audience results for the second wave (January/March 2022) of its regular declarative measurement, conducted with Omedia from January 8 to 23, 2022, and from March 5 to 20, 2022, in Douala and Yaoundé. INTERNET 48.2 % of respondents said they had connected to the Internet the...
Consumer spending rises sharply during Ramadan
The digital advertising agency Gramica, led by ANAIS GIROD, has just conducted a study to understand consumer habits during Ramadan. The results of the study* show that during Ramadan, the tradition of home cooking is almost unanimous among those interviewed (96% say they prefer home-cooked meals), particularly when it comes...
Afrobarometer highlights social media's role in spreading misinformation
A recent study conducted by Afrobarometer highlights the evolution of media use on the African continent and its impact on access to information. The media landscape has evolved rapidly in recent years, partly due to the rise of digital technology in various countries and the growing use of mobile devices....
Interview with David Monsoh, founder of BBLACK TV
Can you tell us about BBLACK TV? The BBLACK! brand was created in 2010 on the initiative of Sébastien GADJARD, and since 2013, I have been creating BBLACK Africa for the continent, so next year we will be celebrating the 10th anniversary of this wonderful channel! BBLACK is a brand...
South Africa: Pay TV operators will have to pay public channels
The Independent Communications Authority of South Africa (ICASA) has just given the green light for public channels to charge pay TV operators for broadcasting their content. This agreement now allows the SABC, which publishes South African public channels, to negotiate commercial terms with pay TV operators. The latter will have...
Ivory Coast: TV viewership up and internet usage down in Q1 2022, according to Médiamétrie
The audience ratings for the first quarter of 2022 have just been published by Médiamétrie, just a few days after the end of the data collection period. TV The cumulative television audience among those aged 15 and over continues to grow, reaching 97.2% , compared to 93.3% in the fourth...
Thema chooses Kawarizmi to reach out to the Maghreb, sub-Saharan, and Turkish diasporas in Europe
THEMA, a subsidiary of CANAL+ International, specializes in publishing and distributing multicultural audiovisual content in Europe, notably through its offerings "Le Bouquet Africain," "Le Bouquet Maghreb" and "Le Bouquet Türk" available from ISPs, has renewed its trust in Kawarizmi by entrusting it with digital media buying to target the Maghreb,...
TV5MONDE Afrique exclusively broadcasts season 7 of "Parents mode d'emploi" (Parenting Guide), Gabonese version
TV5MONDE, the French-language channel, will exclusively broadcast season 7 of the African series "Parents, Mode d'emploi" starting April 4. TV5MONDE, which pre-purchased the series, will air this new season every day from Monday to Sunday at 9:00 p.m. (UTC). REVIEW - Two reruns will be broadcast the following day at...
Pulse Africa officially launches its activities in Abidjan
Nigerian online news publisher Pulse Africa has officially announced the opening of an office in Côte d'Ivoire! Already established in Nigeria, Ghana, Kenya, Senegal, and Uganda, Pulse claims to have several million regular monthly users of its news platforms, which are deployed on the web and social media to reach...