NCI, the New Ivorian Channel, is now available to the Ivorian diaspora on channel 599 of the Orange France package. Subscribers will be able to watch all of the channel's programs as it continues its international expansion: NCI is already available in France on the African packages of: FREE No....
World Radio Day
Proclaimed in 2011 by UNESCO member states and adopted by the United Nations General Assembly in 2012 as an international day, February 13 has become World Radio Day (WRD). On this occasion, Adweknow looks back at the main qualities of this popular medium in Africa and around the world: Radio...
Senegal wins the Africa Cup of Nations and sets the internet abuzz!
The year 2022 got off to a strong start with an event that sparked public enthusiasm across Africa: the Africa Cup of Nations. Postponed twice, the CAN took place in Cameroon with the best African teams and the world's best players in attendance. This was a rare opportunity for...
CANAL+ Advertising in charge of marketing RFI in Senegal, the Democratic Republic of Congo, and the Indian Ocean islands
CANAL + ADVERTISING, which already markets advertising space for France 24, is expanding its collaboration with France Media Monde and has announced that it has taken over advertising sales for RFI in the following three territories: Senegal, the Democratic Republic of Congo, and the Indian Ocean islands (Madagascar, Comoros, Mauritius,...
Interview with Mame Dorine Gueye, founder of the media outlet Etoile africaine
Mame Dorine Gueye is a Senegalese media professional. She has been working in broadcasting for over 15 years, starting her career as an editing assistant before quickly rising to the position of audiovisual production manager at 2STV and then program manager at TFM. In 2014, she joined the CANAL+ group...
A first in Africa: the launch of "Tous en Scène 2" orchestrated programmatically across 15 countries simultaneously
Pathé BC Afrique called on the Kawarizmi trading desk to promote the theatrical release of the Universal Pictures animated film with a large-scale targeted video and rich media campaign. This is a first for a film release on the African continent: the launch campaign for "Sing 2" reached targeted audiences...
The first edition of the Abidjan International Media Forum
Abidjan will soon host the first edition of the International Media Forum. This new event, scheduled for June 23 and 24, 2022, will bring together media professionals to discuss the theme "Content and Business in the Digital Age in the Face of COVID-19." As a key player in the media,...
What is WIDO, the new 100% African SVOD service?
In Africa, as in the rest of the world, the digital revolution has completely changed how people use technology. New ways of consuming content are emerging and streaming platforms are growing. In August 2021, Digital TV Research announced that there would be 15.1 million paying subscribers to SVOD services in...
ADICOMDAYS supports the professionalization of content creators
A leading player in the digital world in French-speaking sub-Saharan Africa, Adicomdays announces the official release of its first guide to African influencers. Designed as an interactive roadmap, this guide is the result of several years of analysis and interpretation of influencer marketing, which is growing increasingly popular on the...