Encouraging the digitization of the African continent is one of the major challenges that remain to be addressed in the coming years. And the global COVID-19 pandemic has repeatedly demonstrated the importance of internet access in Africa, as in the rest of the world. In line with this trend, Jumia,...
The UAR wants to train sports journalists ahead of the 2021 Africa Cup of Nations
With the upcoming Africa Cup of Nations set to take place from January 9 to February 6, 2022, the African Broadcasting Union (ABU) is launching an online training course for African sports journalists. This training has been designed to improve the performance of media professionals who wish to cover the...
The TRACE Group launches a new channel in Cameroon
The Cameroonian audiovisual landscape welcomes a new channel from the international TRACE group, which has chosen to set up a new subsidiary in the country. Called TRACE Mboa, this new channel is dedicated to Cameroonian music and culture. Following the success of its local channels such as Trace Kitoko, Trace...
Adweknow is celebrating its 5th anniversary!
On November 8, 2016, we launched our website and published our first newsletter with a comprehensive report on DTT in Côte d'Ivoire: interviews with key players, projects approved by the regulator, implementation schedule, expectations of the advertising market from both advertisers and agencies... Five years later, a new chapter is...
Interview with Amélie Ebongué, social media expert and author of "Generation TikTok: a new Eldorado for brands"
Amélie Ebongué is a social media content strategy consultant, teacher, speaker, and author. She began her professional career in a design office, then moved on to communications consulting agencies, before developing her expertise as a freelancer. She is passionate about her work, drawn to the digital world, its developments, and...
Starting in January 2022, Médiamétrie will publish TV audience ratings in Cameroon every two months.
Médiamétrie, which measures television and radio audiences and internet usage in Cameroon (Douala and Yaoundé) twice a year, plans to increase the frequency of audience surveys from January 2022 and will publish results every two months. See also: Television, radio, and internet usage audiences in Cameroon in the second half...
Press release: Médiamétrie announces Orange's acquisition of a stake in its capital
Orange has acquired a 2.44% stake in Médiamétrie, France's leading media audience measurement company. This acquisition was made through the sale of a portion of the shares held by Union Des Marques, which remains a 9.33% shareholder. Jean-Luc Chetrit, CEO of Union Des Marques and member of the company's Board...
CINEKIN: a look back at five years of activity
In recent years, French-speaking Africa has been rediscovering movie theaters. The 1990s saw the successive closure of various theaters in major cities across French-speaking Africa, depriving populations of popular cinema. However, in recent years, theater renovations and the creation of multiplexes have been on the rise. Alongside international networks such...
Mohamed Mbougar Sarr, first West African writer to win the prestigious Prix Goncourt
In 2018, Diégane Latyr Faye, a young Senegalese writer, discovered a legendary book in Paris, published in 1938: Le Labyrinthe de l'inhumain (The Labyrinth of the Inhuman). The author, described at the time as the "Negro Rimbaud," disappeared without a trace after the scandal sparked by the publication of his...
Les 3 Lascars, the new comedy co-produced by CANAL+
Following LE BONNET DE MODIBO, Burkinabe director Boubacar Diallo has released a new comedy entitled LES TROIS LASCARS, which recently won the ECOWAS Special Prize at the 27th edition of Fespaco. From November 5, the film will be available in all CanalOlympia theaters, Majestic and IF cinemas in Abidjan, IF...