#ROITV3: Third part of the SNPTV/EKIMETRICS study

The SNPTV has just published the third part of its study on TV effectiveness, initiated three years ago in partnership with Ekimetrics, which reviews the universal characteristics of TV effectiveness. The study covers six years of in-depth data and analyzes more than 250 econometric models across a wide range of...

Interview with Baya Ciamala – Co-Founder of BAZIKS

Baya Ciamala works for one of the country's largest radio stations, Radio Okapi, as a presenter and producer, while also running Baziks, based in the DRC, on a part-time basis. As co-founder of the startup, his ambition is to support the structuring of the music industry in Africa, starting with...

Cryptocurrencies: what are the challenges for African countries?

Nigeria, Africa's leading power, has officially launched its cryptocurrency, the eNaira. This currency, available to all citizens, is issued by the country's central bank. It is equivalent to the national currency and is therefore fully exchangeable with the Naira. The government has stated that this virtual currency was launched to...

Spotify expands into two new French-speaking African countries

On the continent, as in the rest of the world, the digital revolution has completely transformed the music industry. New consumption patterns are emerging and online music platforms are developing. Musical richness, a young population, high mobile penetration rates, and a proliferation of initiatives to democratize internet access are all...

AFP and Google reach agreement on remuneration for content used

This long battle is finally coming to an end. For several years, the French media have been demanding remuneration for the use of excerpts and content by the GOOGLE search engine. This battle, led by the Alliance de la presse d'information générale (APIG) on behalf of the European Copyright Directive,...

A new CEO at the helm of RTG

Radio Télévision Guinéenne (RTG) will now be headed by Fana Soumah. Fana Soumah has been working at Radiodiffusion Télévision Guinéenne since 1996, where he has served as a reporter, news anchor on national radio, editor-in-chief of the television news, director of RTG 2 television, director of national television, and then...

KIWI, the new African Netflix

Côte Ouest Audiovisuel, a key player in the African audiovisual landscape, is launching its SVOD platform: KIWI. KIWI is the final stage in a strategic move that began five years ago: Faced with the still-embryonic advent of digital technology in French-speaking Africa, Bernard Azria, the iconic boss of Côte Ouest...