Alain Gomis needs no introduction. Actor, screenwriter, director, producer... He has received numerous awards, including at Fespaco in 2013 and 2017 for his films Aujourd'hui and Félicité , and at the Berlin Film Festival for the film Félicité (Silver Bear). Today, he talks to us about his latest challenge: the...
CANAL+ ADVERTISING organizes its first webinar
"Optimize your communication in French-speaking Sub-Saharan Africa" is the theme of the webinar organized by CANAL+ Advertising on April 13 at 8:30 a.m. UTC (UTC Dakar & Abidjan) / 10:30 a.m. (UTC+2 Paris). On this occasion, Kantar will unveil the latest audience data for French-speaking Sub-Saharan Africa collected in the...
Jeune Afrique unveils new directions
Forced to suspend publication of its print edition during the first lockdown, Jeune Afrique chose to strengthen its digital offering. One year after the start of the Covid-19 health crisis, the media group is unveiling new ambitions and major developments. Shaken by the pandemic, Jeune Afrique intends to accelerate its...
Molotov surpasses 100,000 subscribers in Ivory Coast and Senegal
Driven by the rise in digital consumption of TV and radio channels and programs on the continent, Molotov began its international expansion with Côte d'Ivoire in December 2020, followed by Senegal in January. This international expansion was made possible thanks to agreements with local partners such as Digital Virgo, Orange,...
Women in Africa launches the WIA Young Leaders program to promote equal opportunities
Women in Africa Initiative is launching the first edition of the WIA Young Leaders program, developed in partnership with Dior and the investment bank Lazard. WIA and its partners aim to support and promote young African women leaders from the start of their careers in order to address the challenge...
IPTV: +33% in Ivory Coast, -27% in Senegal in January 2021 compared to January 2020
The year has started very differently in Côte d'Ivoire and Senegal in terms of gross television advertising investment. According to the Omedia institute, which conducts monthly surveys of advertisers' television advertising investment, this has increased by +33% in Côte d'Ivoire and decreased by -27% in Senegal compared to January 2020....
Two-thirds of the Senegalese population connect to the internet every day.
The Africascope 2020 study, published in March 2021, provides new insights into the evolution of Internet usage in sub-Saharan Africa and the use of social networks. Overall, Internet usage continues to grow in almost all countries compared to 2019, as shown in the table below. The most spectacular growth has...
IPTV in Cameroon up 42% in January 2021
After a very chaotic 2020, the CANAL2 and CRTV channels accumulated 351 million CFA francs in January 2020, which is 42.8% more than the amount collected in January 2020. This strong performance is due to the usual presence of major telecom advertisers (MTN Cameroon and Orange Cameroon), sports betting advertisers...
Novelas TV dominates the top 10 pan-African channels
With an 11.4% audience share across the eight countries surveyed in the Africascope 2020 study, NOVELAS TV significantly outperforms other pan-African channels. In second place, all CANAL+ SPORT channels combined achieved a 4.6% audience share, with TV5MONDE completing the podium with a 4.2% share. NOLLYWOOD TV (3.9% audience share) and...
Totem Experience launches a major recruitment campaign in French-speaking Africa
In order to drive its growth in digital communication in Africa, TOTEM EXPERIENCE plans to recruit 25 additional employees in 2021. The agency wants to strengthen its presence in Benin, Togo, Mali, Burkina Faso, and DR Congo, in addition to Guinea, France, and Ivory Coast, where the majority of its...