Advertising budgets are down due to the health crisis, advertisers are managing their own ad space purchases, licensing fees have gone from $1 million to $1.5 million, and there's talk of a new advertising law. Communication agencies are facing tons of challenges at the start of 2021. Faced with so...
IPTV in Senegal: +9.8% in the second half of the year
While their latest audience figures have not been very favorable, the year is ending on a rather positive note in terms of revenue for Senegalese channels. According to the Omedia institute, which conducts advertising audits in several African countries, TV advertising investment in December 2020 increased by 25.4% to reach...
Interview with Théophile Kouamouo, journalist and co-founder of Afrospik
Théophile Kouamouo has been a journalist for over 20 years. During his career, he has worked as a correspondent for Le Monde in Ivory Coast, Le Point, L'Humanité, Jeune Afrique, and Africa 24. He then became an entrepreneurial journalist, creating the Ivoire-blog.com platform with his wife, which no longer exists...
Ivory Coast: TV advertising investments in November 2020 down compared to 2019
For the first time this year, TV advertising investment is down in Côte d'Ivoire. According to figures from Omedia, which monitors advertising in several African countries, November 2020 saw a decline of 10.3%, with a total of just over 750 million CFA francs. The situation in Côte d'Ivoire in 2020...
Côte Ouest Audiovisuel joins forces with Orange and will rely on its Media Delivery Boost (MDB) solution
Côte Ouest Audiovisuel, a major player in audiovisual content distribution in Africa, has joined forces with the Orange group to distribute its content to all its subscribers, without using satellite broadcasting, by leveraging the Orange Media Delivery Boost (MDB) solution. The agreement between the two players introduces a new value...
PAYDUNYA focuses on safety with international certification
Created to enable the digitization of businesses operating in Africa and meet all the payment needs of the unbanked, Paydunya continues to grow on the continent. Today, it has reached a new milestone by obtaining international certification. The startup has just obtained PCI DSS (Payment Card Industry Data Security Standard)...
France 24: Discovering "Nzango," the Congolese sport played exclusively by women
As part of the "Sport féminin toujours" (Women's Sport Forever) campaign, France 24's Le Journal de l'Afrique travels to the Democratic Republic of Congo to discover "Nzango," a Congolese sport played exclusively by women. Once confined to school playgrounds, "Nzango," which means "foot game" in Lingala, has been recognized for...
Interview with Armel Koffi, administrator of the Nymba platform
Armel KOFFI heads the Abidjan-based communications agency Origin7. He is also a director of Varley Halls, SolarPak, and Splash (the company behind the online support platform www.succes-assure.com). Armel KOFFI cut his teeth at major African communications agencies before launching his own business in 2011, at a time when Côte d'Ivoire...
Molotov teams up with Digital Virgo to accelerate its growth on the continent
Digital consumption of TV and radio channels and programs continues to grow in Africa. Against this backdrop, the OTT distribution platform Molotov has begun its expansion on the continent. This international expansion began in Côte d'Ivoire a few weeks ago. Senegal is expected to follow in January, along with five...
Season 2 of MTV Shuga Babi, coming soon to RTI
Despite the difficult circumstances caused by the health crisis, the filming schedule for season 2 of MTV Shuga Babi was completed on time. The MTV Staying Alive Foundation, with support from Unitaid, was able to continue filming in compliance with health measures. The episodes of the new season will be...