The 35°Nord agency is deploying two teams in Abidjan and Kinshasa

After announcing the appointment of Adrien Loriller and Quentin Ruffat as new partners in the agency, 35°Nord is deploying two teams in the Democratic Republic of Congo and Ivory Coast to accelerate its development on the continent. The management has officially confirmed the departure of two teams of two people...

CANAL+ now holds a 12% stake in MultiChoice

After announcing that it held 6.5% of MultiChoice's capital on September 29, the CANAL+ group announced today that it has exceeded the 10% threshold. The group now holds 12% of the capital of the pay-TV operator, which is the leader in sub-Saharan Africa. According to the CANAL+ group, "this acquisition...

Orange teams up with Google to promote digital inclusion

According to estimates, there are 660 million people on the continent with smartphones. The future of digital technology on the African continent looks promising, even if the price of data and low internet coverage remain real challenges. Telecom operators are taking steps to make smartphones increasingly accessible on African markets....

Mariam Touré appointed CEO of Orange Money Côte d'Ivoire

Orange Côte d'Ivoire has announced the appointment of Mariam Touré as CEO of Orange Money Côte d'Ivoire. This announcement follows deliberations by the Boards of Directors of Orange Burkina Faso, Orange Liberia, and Orange Money Côte d'Ivoire, held on October 21. Her mission will be to address the main challenges...

How do we measure television audiences? Episode 2: Audience measurement

Since the late 1980s, television audience measurement has become considerably more sophisticated. Thanks to the development of technological tools, it is no longer necessary to rely on studies based on individuals' declarations, which had been the basis for audience measurement until then. See also: How are television audiences measured? Episode...