The TRACE group has announced the acquisition of Okuhle Media, a major player in audiovisual production in Africa. Since 2013, Okuhle Media, led by Barbara Bellini, has been producing and licensing programs and formats for television channels and streaming platforms in Africa and around the world. During the health crisis,...
A new format for ADICOMDAYS 2020!
After announcing the postponement of the next edition due to Covid-19, the Totem Experience agency has decided to innovate and transform Adicomdays into a digital event. Originally scheduled for October 22 and 23 in Dakar, the event will now be held online! In fact, in light of the new restrictive...
BATTLEGROUND ON NCI starting SEPTEMBER 9!
As we mentioned last week, BATTLEGROUND, the epic Nigerian saga, previously unseen in French, was scheduled to air in September on NCI. Read also: Fall 2020: BATTLEGROUND coming soon to NCI!The series, which was one of the biggest audience hits in Nigeria, will finally begin airing on Wednesday, September 9....
What strategies are used for advertising displays in Dakar and Abidjan?
There are few studies on the use of billboards by advertisers in French-speaking Africa, even though it is a major medium in many countries. An analysis of the comparative situation in the capitals of Senegal and Côte d'Ivoire shows the very different situations between the two countries and sheds light...
Afrimalin accelerates its development on the continent
To consolidate its presence in the African e-commerce market, the Afrimalin group is now embarking on a new phase of development. A player in e-commerce in French-speaking Africa since 2016, Afrimalin has successfully bucked the digital boom in the region by creating a classified ads platform. Since then, the website...
IROKO reduces its investments on the African continent
The Nigerian film distributor is feeling the impact of the COVID-19 health crisis and the devaluation of the Nigerian currency and is taking new measures for the future of its activities. According to Jason Njoku, CEO of IROKO, the economic difficulties facing Nigeria require the company to redefine its objectives...
LAFAAAC and OIF support co-production on the continent
To support the film industry on the African continent, LAFAAAC (the Franco-Anglophone Academy of Audiovisual Arts and Cinema) and the International Organization of La Francophonie (OIF) are joining forces to train professionals in the field. The partnership between the two entities will enable the development of a six-hour training course...
The West African Media Excellence Conference held on November 13 and 14
After postponing the event due to the global pandemic, the Media Foundation for West Africa (MFWA) has announced the new dates for the West Africa Media Excellence Conference (WAMECA), which will take place on November 13 and 14, 2020, in Accra. Media experts, activists, editors, and journalists from West Africa...
Justine Majeune joins the 35°Nord agency as a Senior Consultant
35°Nord is restructuring itself as a 360° communications agency with the arrival of Justine Majeune, who is joining the team as a Senior Consultant. Justine's main role will be to support clients and the agency in future developments in the digital sector. A graduate of CELSA (School of Advanced Studies...