Advertisers' investments in Senegal's main television channels reached 5.5 billion CFA francs (approximately €8.35 million) in the first half of 2020, according to the Omedia institute. This represents a 9.1% decrease compared to the same period in 2019. This decline was particularly sharp in June 2020, reaching -38% for that...
Interview with Delali Damessi and Daisy Portella, columnists for the program Le Choeur des Femmes (The Women's Choir)
What does the job of a columnist involve? D.M: The job of a columnist is to appear on a television set alongside a presenter and discuss/exchange views on various topics, giving your opinion or asking questions on the topic of the day. D.P: My job consists of collaborating, talking, and...
EURONEWS will repatriate the production of AFRICANews to its headquarters in Lyon.
Euronews has decided to continue Africanews' operations but will repatriate production to its headquarters in Lyon. "Despite numerous ups and downs and a difficult economic model, we have decided to continue Africanews' operations, with the aim of bringing it to economic equilibrium within five years, " CEO Michael Peters told...
Senegal wants to reform its advertising code
Senegal should soon be in a position to reform its advertising code. The Minister of Culture and Communication, Abdoulaye Diop, recently announced his intention to set up a national commission tasked with devising and designing a new regulatory framework for advertising stakeholders. The Senegalese advertising market has been growing for...
Benin: HAAC seeks to clean up the online press sector
On July 7, Benin's High Authority for Audiovisual and Communication (HAAC) ruled in favor of banning online media from operating without authorization. With the advent of digital technology, the number of players in the online news field has multiplied. The Beninese authorities therefore wish to clean up and regulate the...
Interview with Florence de Bigault, Managing Director of OPINIONWAY Sub-Saharan Africa
Florence de Bigault, former Director of Ipsos for French-speaking Africa, recently took over as CEO of Opinionway Sub-Saharan Africa and shares her goals and vision with us. Can you tell us about OPINIONWAY's activities? Founded in 2000, OPINIONWAY is a marketing research and opinion polling institute, a pioneer in qualitative...
CAF announces guidelines for the resumption of African football
Following a meeting held on June 30 via videoconference, the Executive Committee of the Confederation of African Football unveiled the next guidelines to be followed for the resumption of African football competitions. In response to the spread of COVID-19 around the world, the Confederation of African Football announced in March...
Women Sports publishes an African edition
In the media world, enthusiasm for the region has intensified in recent years. As a result, many players have made their way to the continent to expand their coverage and get closer to African audiences. Africa is emerging as the new coveted territory for the media, from television to radio...
STARTIMES expands its partnership with DISCOVERY
Pay-TV operator StarTimes is expanding its partnership with Discovery and adding the two channels Investigation Discovery and Discovery Science to its packages. StarTimes already broadcasts the channels Real Time, dedicated to African women, Discovery Family, and the English-language Investigation Discovery. Thanks to this new agreement, StarTimes is continuing its expansion...