In these uncertain times marked by the global health crisis, many countries have chosen to lock down their populations to combat the spread of the virus. These measures have a direct impact on brands and businesses. In Africa, as in the rest of the world, the advertising market is holding...
The advertising market in French-speaking Africa: the Senegalese exception
With a GDP of €24 billion in 2018, Senegal ranks fourth among French-speaking sub-Saharan African countries, after the DRC, Côte d'Ivoire, and Cameroon. However, its advertising market is worth around €40 million, making this French-speaking African country one of those with the largest advertising market in terms of volume and...
Television, the main source of information for the public about the coronavirus
The Geopoll Institute has just published the results of a study on the current effects of the coronavirus on populations in sub-Saharan Africa. Although many African countries have reported only a small number of cases, the epidemic is already causing great concern; with high levels of concern in all countries;...
CANAL+ Africa: CACAO, the new original creation directed by Alex Ogou
With more than 4 million subscribers in French-speaking sub-Saharan Africa, the CANAL+ group continues its commitment to creating original African content. Following "Invisibles," the first series produced on the continent, "Sakho et Mangane," and more recently the series "Agent," CANAL+ announces a new original creation, the series "Cacao." Designed as...
"MTV Shuga Alone Together," the new web series filmed during lockdown
MTV International and the MTV Staying Alive Foundation are launching a short-format web series, "MTV Shuga Alone Together," to address social issues during this health crisis. Actors Ange Éric N'Guessan, Jemima Osunde, Nick Mutuma, Timini Egbuson, as well as actors from Kenya, South Africa, and Nigeria are part of the...
COVID-19: CRTV ensures continuity of schooling
Since the beginning of the health crisis, Cameroon's public television broadcaster has chosen to take a stand and play its part in the fight against the pandemic. In addition to strengthening its digital presence and launching a chatbot to better respond to the public's questions, CRTV has decided to support...
ADICOMDAYS is hosting a webinar on brand utility
In this turbulent context of the health crisis, communications professionals are questioning the relevance of their messaging and how to maintain a connection with their audience, targets, customers, etc. Forced to rethink their model and their actions, some brands may see an opportunity in this unique context. To shed some...
Press release: RFI Clubs mobilize against the spread of COVID-19 in Africa
As actors on the ground involved in their communities, RFI Clubs are mobilized to relay essential information to the populations in their cities or countries about the behaviors to adopt to protect themselves against the coronavirus pandemic. They also help to disseminate preventive measures based on information produced by RFI's...
Candice Tisserand joins the 35°Nord agency
Candice Tisserand joins the 35°Nord agency as a senior consultant. Her main responsibilities will include the supervision and 360° management of client accounts and the development of communication and public affairs services across Europe and Africa, Eurafrica. Candice graduated with a Master of Science degree in 2013 from NEOMA Business...
Interview with Jean-Claude Tshipama, CEO of the Konnect Africa initiative for Eutelsat
You have a project to connect schools via the Konnect initiative in the DRC? What does that involve? We follow all government statements with interest to see if it is possible to create synergies with our businesses and priorities. In the DRC, President Félix Tshisekedi has been emphasizing since the...