Kantar publishes the annual results of the Africascope 2019 TV, Radio, and Internet study, which covers the main cities in eight sub-Saharan African countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal, representing a total of 19.1 million individuals aged 15 and...
Press release: RFI and France 24 confirm their success in French-speaking Africa – Africascope 2019
RFI and France 24 confirm their success in French-speaking African countries in 2019 and their leading positions in terms of brand awareness and audience ratings, according to the results of the 2019 Africascope* study conducted by Kantar-TNS in eight countries: Abidjan (Ivory Coast), Bamako (Mali), Brazzaville (Congo), Dakar (Senegal), Douala...
Press release: Canal+ Advertising, the No. 1 advertising agency in terms of audience! – Africascope 2019
CANAL+ ADVERTISING NO. 1 IN AUDIENCE RATINGS IN FRENCH-SPEAKING SUB-SAHARAN AFRICA CANAL+ Advertising, leader across all countries measured
STARTIMES reaches new agreement with DISNEY for the broadcast of FOX channels
To fully understand the context in which we find ourselves today, a brief recap is in order: in December 2017, Disney announced its intention to acquire a majority stake in the FOX group. The transaction, worth more than $70 billion, was finalized in March 2019. As a result, the channels...
Interview with Fatoumata Fofana Bastard, Deputy Director of African Broadcast Services
From a very young age, Fatoumata Fofana Bastard was destined for a career in business. After a few years in the performing arts, she entered the world of audiovisual media out of love. "When your partner is passionate about something, it's hard to escape it." During her fifteen years in...
E-commerce: Afrikrea accelerates its development thanks to €1 million in funding
Despite successive closures that have cast a chill over the entire e-commerce market in French-speaking Africa, some players are persisting and standing out. Moulaye Tabouré, CEO of the Afrikrea platform, has officially announced that he has raised €1 million in funding to boost the startup's activities. Launched in Paris in...
TV Media Sport announces acquisition of UEFA EURO 2020 broadcasting rights in sub-Saharan Africa
With just a few months to go before the kick-off of UEFA EURO 2020, TV Media Sport has announced that it has acquired the free-to-air broadcasting rights for the tournament in sub-Saharan Africa. The rights cover 40 territories on the continent, and the agency will market a total of 15...
FIF and RTI extend and expand their partnership
The Ivorian Football Federation and RTI have signed an agreement extending and expanding their partnership, which began in 2012. The new two-year contract allows RTI to broadcast Ligue 2 matches in addition to the Ligue 1 matches it currently produces and broadcasts. Thus, while 52 Ligue 1 matches will be...
Work begins on the "Stade du Sénégal"
Sport plays an important role on the African continent. Beyond performance and entertainment, sport is also a vehicle for economic and social development for young people, a vehicle for inclusion, cultural influence, and diplomacy. Even though there is a brain drain of local talent, sporting events are flourishing and stakeholders...