In 2019, on average across the eight countries surveyed by Kantar in its Africascope study, 92% of individuals aged 15 and over watched television on a daily basis, 62% of individuals aged 15 and over listened to the radio daily. 28% of those aged 15 and over accessed the internet...
Africascope 2019: press release from RFI and France 24
More than half of the population listens to and watches RFI and France 24 in French-speaking Africa every week In 2019, RFI and France 24 confirmed their success in French-speaking African countries and their leading positions in terms of brand awareness and audience ratings, according to the results of the...
Africascope 2019: press release from CANAL+ ADVERTISING
CANAL+ Advertising ranks No. 1 in audience ratings in French-speaking sub-Saharan Africa The results of the 2019 AFRICASCOPE study conducted by KANTAR TNS highlight the performance of the pan-African television channels marketed by CANAL+ ADVERTISING The surveys were conducted between September 2018 and June 2019 among a representative sample of...
Africascope 2019: one in two Africans has already heard of DTT
Africascope 2019, the study conducted by KANTAR between September 2018 and June 2019 in eight French-speaking sub-Saharan African countries, this year includes questions on DTT in Africa (awareness, use, intention to purchase equipment, obstacles, etc.). There are, of course, significant disparities between countries, as some have already made the switch...
Joint interview with Olivia Nloga and Aïda Ndiaye from the Facebook team – French-speaking Africa
O.N: We have 155 million monthly active users in sub-Saharan Africa. Africa is very important to Facebook. What we want for the continent, and particularly for the French-speaking sub-Saharan region, is to continue investing, continue providing the highest quality service with the same standards as in other markets, and continue...
China strengthens its presence in the African media landscape
Beyond investments and infrastructure in African markets, such as the monumental "One Belt One Road" project, China is organizing more and more events to strengthen relations with Africa. The eighth meeting of the China-Africa Think Tank Forum took place in Beijing on August 27 and 28. Ambassadors from African countries...
Odette Van der Haar appointed CEO of Publicis Africa
Publicis Africa has officially announced the appointment of Odette van der Haar as CEO, effective September 1, 2019. Odette Van der Haar has solid expertise in the sector. She recently served as CEO of J. Walter Thompson Johannesburg. Prior to that, she was CEO of the Advertising and Communication Association...
Paps and Wizall, the startups shaking up Africa
Africa can count on a rapidly growing network of startups. In recent years, the continent has seen the emergence of startups offering innovative solutions to local issues. Although funding levels are not yet on par with other regions of the world, the continent's potential is real. Driven by the digital...
Afric’up 2019: Smart Cities and Open Innovation in Africa
At the summit of heads of state held in Kigali on May 14, 2019, Tunisia was chosen to host Afric'Up, an event dedicated to African innovation and technology. Scheduled for September 24 and 25, Afric'Up will highlight innovation, entrepreneurship, and the promotion of African youth talent. The event is part...
Press release: TV5Monde broadcasts the series "Population of Africa"
New on TV5MONDE this fall 2019. TV5MONDE, the French-language channel, will broadcast exclusively from Saturday, September 7, and throughout the year, a new program dedicated to the men and women who are changing Africa: "Population d'Afrique" (Africa's Population). West and Central Africa are experiencing significant population growth (+2.7% per year),...