This Ivoire quality campaign, carried out at the end of 2018, is part of a strategy to strengthen the beer brand's presence in Côte d'Ivoire. Approach: This is a "dual-visual" campaign, one focused on the product (pouring) and the other on consumption, in print and digital media (no TV commercials)....
Can we engage, unite, and promote our online community in the same way we do with our audience or readership?
Today, driven by digital technology, new vocabulary and concepts are emerging: digital transformation, online communities, personal data, influencer marketing, etc. These are replacing the old vocabulary and concepts used by traditional media: audience and readership, reading contract and editorial line, socio-demographic profiles, journalistic investigation. The very notion of media is...
Gilbert Gross: the inventor of advertising buying groups has died
Men who have revolutionized their profession and left their mark on their era are rare. Like Marcel Bleustein-Blanchet, who elevated advertising to an art form, Gilbert Gross, who passed away on March 27, transformed the world of media buying and established a new way of working. In 1969, with the...
#Cleanupchallenge: Senegal mobilizes in favor of the environment
The omnipresence of the internet and social media in our daily lives has contributed to the creation of virtual communities. Initiated by institutions, companies, opinion leaders, and even citizens, these 2.0 communities exchange, interact, and collaborate online on common or socially engaged topics. Mobilized around a powerful hashtag, these communities...
Ivory Coast: Orange, an operator committed to digital transformation
Africa's digital transformation is underway. In recent years, it has established itself as a real driver of economic and social development for each country. As connectivity providers, telecom operators based on the continent have a role to play in democratizing access to digital technology. At Adicomdays 2019, Stéphane Varret, Deputy...
2018, a record year for African startups
The African tech and digital world is full of promise! In an annual report on the financing of African startups, venture capital fund Partech Africa praised the continent's dynamism. Created by Cyril Collon and Tidjane Dème, Partech Africa is an investment fund dedicated to startups on the continent. Based in...
Paris and Dakar celebrate Digital Women's Day
The 7th edition of "Digital Women's Day" will be held in Paris on April 17 and in Dakar on June 13. This event, which celebrates women in digital technology, will take place in Paris and also on the African continent, in the city of Dakar. It is clear that the...
African Cristal Media & Advertising Summit: June 13-16, 2019, in Marrakech
The next edition of the African Cristal Festival, or African Cristal MAD (Media Advertising Summit), will take place in Marrakech from June 13 to 16. Under the theme of "Positive Brands," the event will once again bring together professionals from the communications, media, advertising, and digital sectors operating on the...
Launch of the African version of the talk show "The Doctors"
CBS Studios International and Scoope Media have signed a licensing agreement to launch an African version of "The Doctors," an American talk show dedicated to topics related to medicine, health, and wellness, inviting a team of doctors and health professionals to answer questions from viewers. Scoope Media UK will be...
Jean-François Camilleri steps down as President of Disney France, Hélène Etzi takes over
After a 30-year career, Jean-François Camilleri announced on March 26 that he would be stepping down as President of The Walt Disney Company France, Benelux, Maghreb, and French-speaking Africa. Hélène Etzi, Executive Vice President of Disney Channels EMEA France since 2008, has been chosen to take over as CEO, succeeding...