Two years after setting up in Abidjan, Gramica, a digital advertising agency specializing in French-speaking Africa, has announced the opening of a new office in Dakar. This marks a new step for the agency, which is looking to strengthen its presence on the continent. According to founder Anaïs Girod, "This...
The E Media press group launches its television channel i-TV
After launching the emedia.sn news platform and Senegalese radio station I Radio in October 2018, the Emedia Invest group has announced the launch of its television channel, i-TV. Led by Mamoudou Ibra Kane, Alassane Samba Diop, Boubacar Diallo, and Mamadou Ndiaye (former members of Groupe Futurs Médias), Emedia Invest has,...
Africa Check organizes a training session in Abidjan
In partnership with the Higher School of Journalism, Internet and Communication Professions (Dakar), Africa Check is continuing its work to raise awareness about fake news through an upcoming training workshop to be held in Abidjan from February 18 to 20. This training is intended for journalists with at least five...
Fabrice Sawegnon acquires Vibe Radio Senegal and Ivory Coast
On Thursday, January 31, Fabrice Sawegnon, CEO of the Voodoo Group, announced on social media the acquisition of Vibe Radio Côte d'Ivoire and Senegal, previously owned by the Lagardère Group through its subsidiary LARI. Fabrice Sawegnon is also president of Life TV, one of four new private digital terrestrial television...
Ivory Coast: Fausseni Dembélé appointed Director General of RTI
Fausseni Dembélé was officially appointed on February 6 as Director General of Radiodiffusion Télévision Ivoirienne (RTI), the Ivorian public broadcasting group. A former journalist, Fausseni Dembélé previously served as Chief of Staff at the Ministry of Communication and Francophonie in Côte d'Ivoire. He succeeds Ahmadou Bakayoko, who had served as...
(Press release) Adwesearch 2019: Advertising trends in French-speaking Sub-Saharan Africa
Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communication in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Ivorian agencies and advertisers eager to use DTT channels
Which are the best-known Ivorian digital terrestrial television channels? What are the intentions of agencies and advertisers regarding the use of these new channels? Will they use them? Do they already have a preference for one channel or another? How will they finance their campaigns on these channels? By increasing...
Adwesearch 2019: The advertising market in French-speaking Africa will rebound in 2019
Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communications in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Interview with Sahifoulaye Koné, Director of RTI Digital
Sahifoulaye Koné began his career at Côte d’Ivoire Telecom in 2000 before joining the communications team at Orange France’s International Division (AMEA). He joined RTI in 2014 at the instigation of CEO Ahmadou Bakayoko, who appointed him Head of Multimedia and Communications in 2015 and then Director of RTI Digital,...
Partech Africa raises record amount of funds
After an initial fundraising round in 2018, Partech Africa has finalized a record €125 million fundraising round. Around 40 international investors took part in the operation, including the African Development Bank Group, Orange, Edenred, JCDecaux, Bertelsmann, and L'Oréal, with an investment made in September 2018. Partech Africa is an investment...