As the internet continues to develop across Africa, marked in particular by growing use of social media, digital marketing is becoming increasingly important in corporate strategies. Brand content, digital campaigns, influencer marketing... In 2018, brands in French-speaking Africa embraced communication channels 2.0. The rise of web series In a rapidly...
Retrospective: the key events of the 2018 media year
2018 was a year of strengthening and consolidation for audiovisual and media players Uncertainty surrounding elections, which generally slows down the advertising market, affected Mali at the beginning of the year, then Cameroon and the DRC. Senegal is in the same situation at the end of this year, as elections...
2018 retrospective: the rebirth of cinema in French-speaking Africa
Africa is on the verge of reviving its cinema industry. The 1990s saw the successive closure of various theaters in major cities across French-speaking Africa, depriving populations of access to popular cinema. However, in recent years, theater renovations and the creation of multiplexes have been on the rise across the...
Interview with Ben Morou, Managing Director of M Media Africa
Ben Morou is the CEO of M Media Africa, a TV program distribution and broadcasting company founded in 2007. It also produces African soap operas. What does M Media Africa do? M MEDIA-AFRIQUE is a Beninese company with subsidiaries in Burkina Faso, Ivory Coast, Niger, and Togo. When we started,...
Press release: "Ambitions," the new TV5Monde short program
TV5MONDE, the French-language channel, will broadcast exclusively from Monday, January 7, and throughout 2019, a new short program devoted to portraits of influential men and women in Africa. Designed by the French company Onyx Consulting as a collection, the "AMBITIONS" portrait gallery offers a series of 60 exclusive 4-minute segments...
"La Parfaite Inconnue" (The Perfect Stranger), a M Media Africa production
"La Parfaite Inconnue" is the story of Aminat Popa, played by Beninese actress Nathalie Hounvo-Yèkpê. As the director of a major local company and wife to Victor, a charming man with whom she has a daughter, Aminat Popa is a fulfilled woman. At least, that's what the first few episodes...
"Queen Sono," the first African series produced by Netflix
In December, Netflix announced its intention to purchase African series. This is good news for local content producers on the continent. But the global leader in streaming and VOD has also officially launched its African series production. Queen Sono is the title of this new Made In Africa series, the...
On the way to Adicomdays 2019
After a first African edition in 2018 that brought together more than 400 digital communication professionals, Adicomdays will once again be held in Abidjan on March 22 and 23. This new edition, organized by the Totem Experience agency, aims to connect players in the digital ecosystem. Brands, experts, agencies, influencers,...